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THE SHORT & SWEET:

Eduardo Ramirez is sole counsel at Convert. A purpose-driven, fully distributed software company with team members spread across 18+ countries.

It’s the first software company we’ve seen that actively screens (and fires) its customers, via its Non-aligned Customers’ Policy. That is, they refuse to provide their software to websites or organisations that promotes content that is contrary to diversity and tolerance, promotes weapons, or to any organisation that profits or provides entertainment from animals being in captivity.

Convert operates as a Holacracy – a method of decentralised management where team members are given autonomy to perform their daily work. It recognises that each person is more than their job, and instead looks to the skills each team members have – it separates the ‘role from the soul’ so to speak.

With that separation in place, each team member is able to fulfil many roles, not just the one that comes with their official job title. For example, while Eduardo is officially the in-house lawyer, he is known internally as Next Door Legal. He also looks after insurance as the Insurance Meerkat, as well as being the Compensation Architect and Snailmailer (taking care of the PO Box in California).

It’s easy to forget that Convert is not an NGO, non-profit or social enterprise – it develops and charges good money for an enterprise-grade, website testing tool!

Most of Eduardo’s day to day legal work involves customer contracts and privacy-related work. But as sole counsel he’s in charge of any legal issue the company faces and needs to factor in multiple time zones when working with his internal clients.

He relies heavily on G Suite, Asana, Slack and Zoom to manage communications, tasks and collaboration, and contracts. Plus Carta for equity management.

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